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Items filtered by date: December 2015 - HMS

smartclip Logosmartclip, an advertising technology platform specialized in addressable TV and owner of the programmatic multiscreen video SSP “SmartX Platform“, and HMS Media Solutions, a leading provider of broadcast automation solutions based in Germany, have signed a cooperation agreement. For the very first time, TV stations will now have the opportunity to benefit from the digital advertising potential even within their linear broadcast systems. Both companies have teamed up to offer a fully integrated end-to-end solution for live TV broadcast automation and digital advertising logistics. This will allow even small and mid-sized TV operators to automatically connect to the smartclip addressable TV advertising platform.