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ADFLOW is a state of the art solution for inserting program contents (e.g. ads) into an AV signal (Ad insertion). Based on markers that signal an ad slot it can seamlessly splice content into an incoming stream (MPEG-TS, SDI). The new content can be selected based on various criteria, e.g. geographical region or air time.
This allows broadcasters and service providers to increase their advertising revenues by offering additional ad slots to local businesses. These contract partners can then directly address local viewers in specific regions with individual ads.
ADFLOW analyzes an incoming stream and recognizes cue messages that include splicing information. These messages signal the parts of the program that should be replaced by local ads. The insertion is based on SCTE-104/-35 or SCTE-30.
The messages also contain specific information to identify the ad slot which is then evaluated by an adserver. Based on configured campaign data the appropriate contents (video files) are then automatically selected to replace the original contents. All of these video files are already available in the correct format. When a video file is ingested it will automatically be transcoded based on pre-configured profiles.
The new content will then be spliced into the MPEG-TS or SDI stream without additional encoding and played out instead of the original program content. By using the splicing mechanism the video quality of the original content is preserved.
When ADFLOW recognizes the end of a signalled ad slot it will seamlessly switch back to the original content. The viewing experience is not affected in any way.